It means the number of businesses which provide goods and services for Cadbury House is set to increase, especially those that are located much closer to the Congresbury-based business.

With over 50 local suppliers currently on the books, the venue already puts a strong emphasis on its duty to work with local suppliers.

From butches to bakers, photographers, wine and gin makers, working with local suppliers, according to the venue’s bosses, supports the community by placing fresh local produce into the day-to-day operations. This in turn raises awareness of local suppliers and their outstanding products.

Brady Smith, general manager at Cadbury House said: “The majority of the staff are all from the local area, we have strong links with local colleges providing apprentices valuable work experience and where feasible we use local food and drink suppliers.

“Using local suppliers cuts down on the travel time, the fuel used and carbon footprint for deliveries while helping local business thrive and by increasing the number of local suppliers will help to improve this further.

“As a major employer in the region, we also have a responsibility to provide work and experience for those from the immediate geographic area. The continual outreach to individuals and businesses and the reciprocation of time and monies with the community is vital to the well-being of those who live and work in the area. That responsibility also extends to local suppliers and we’re looking forward to extending that in the coming months.

“We very much review the supply chain as an extension of the business and buying local helps local businesses thrive who can employ more people and expand.

“Association with Cadbury House, Hilton and Marco Pierre White also helps them attract new business. Cadbury House favours suppliers which have responsible policies, since this is reflected on how its customers view the business. This disseminates down through the suppliers own chain and benefits the whole area.”